Surely man was not created to be an idle fellow; he was not set in this universal orchard to stand still as a tree.
If you do things with a certain type of result and cause a certain type of reaction or effect, then you increase your market value. It's very much a competition for the entertainment dollar, and that's never been more clearly evident than in today's NBA game.
It was doing very well; it was doing particularly well outside of England. It was a very big seller for Carlton Television. But it was getting more and more expensive to do.