Markets can't think about anything beyond about three months. This is very long-term for markets, which is why the important things in life have got to be taken outside of the marketplace.
So you're dealing with a coach, and you're dealing with a guy who's actually experienced NBA basketball from a player's perspective and actually goes about it that way.
I learned in the early part of my career that labor must bear the cross for others' sins, must be the vicarious sufferer for the wrongs that others do.