After I won the Oscar, my salary doubled, my friends tripled, my children became more popular at school, my butcher made a pass at me, and my maid hit me up for a raise.
To me the definition of true masculinity - and femininity, too - is being able to lay in your own skin comfortably.
But I just really think there is a natural extension into other types of media because it's an excellent system for reliably locating and retrieving content.