Shiloh is a wonderfully dramatic battle. The leader of one side is killed, and the other one is going on to glory, and it was the first great battle. It lasted two days.
Whence it is somewhat strange that any men from so mean and silly a practice should expect commendation, or that any should afford regard thereto; the which it is so far from meriting, that indeed contempt and abhorrence are due to it.
Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.