I'm not interested in thinking up the name of a band and a logo and all that. Been there, done that, sold a million T-shirts.
For me now, it's about what you would write and what you wouldn't write, and that's how I select what I am going to do. It can be quite nice being brought a concept by a studio for me to work on.
Bolton are an established team in the Premiership these days and well respected by the other sides.