The rite of passage of learning to build a fire that will burn all night with one match is not an insignificant one in my husband's family, and I grew up camping and backpacking. I love to camp.
I am not interested in releasing best of stuff and I have not given my permission. You release best of packages when you're a has-been and have nothing new to offer.
Because I would just tell everyone it was going to be great and just put that belief in them.