What you have in most education software is that they're catering to the decision-maker who makes the budget allocations, and that decision-maker has a lot of check boxes. Does it do this? Check. Does it do that? Check. They could care less about the end user experience.
“Every country I would go to, even if it was just on a modeling job, I would go to their markets. If I went to Morocco for 'Elle' magazine, I would be in the spice markets during my off time and just come back with a suitcase full of stuff that I really wanted to try.”
“People have this belief that actors are able to go out there and say, 'Oh I choose this job,' but most of the time we're just taking the job we can get. We don't just get offered thousands of jobs; we might earn one job a year and that's the one we'll take because we've got to pay the rent.”