Pick up a camera. Shoot something. No matter how small, no matter how cheesy, no matter whether your friends and your sister star in it. Put your name on it as director. Now you're a director. Everything after that you're just negotiating your budget and your fee.
We also provide a lot of services with our consulting group that allow people to take maximum advantage of the Net economy. Those all seem to resonate with customers and are providing a good strong base going forward.