For me it's the instrument. If I want to think of a flute and the state of the arts I hear a vibrato; I don't know what a flute is unless the person plays it for me.
My family has been around campaigns for a long time. It's something you really have to be sure that you alone want to do. Because if not, if you don't want to do it, that will just blow through the surface at some point, and people can tell. And when people can tell, it's all over.