PR is extremely important, and being able to use it in the right way means everything. You have to market your success.
God, to redeem us at the deepest portion of our nature - the urge to love and be loved - must reveal His nature in an incredible and impossible way. He must reveal it at a cross.
Cinema is still a very young art form with extraordinary techniques and very impressive special effects but sometimes it seems the soul has been taken out of things.