Food is not just what we put in our mouths to fill up; it is culture and identity. Reason plays some role in our decisions about food, but it's rarely driving the car.
But you know, if you live an affluent lifestyle, there are all types of trappings that are there that you have to be cognizant of, and you've got to try and communicate freely and gain understanding about and then keep moving on, because you know, sometimes lifestyles are chosen for us as opposed to