Few people sufficiently appreciate the colossal task of feeding a world of billions of omnivores who demand meat with their potatoes.
Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood.
My biggest frustration with the Heisman is it's become the MVP of the national champion, or a team going to the National Championship game. That's what it's turned into. If you're not undefeated, you're out of the running.