Consumers are going to have get used to eating less meat - to paying more for better quality meat and eating significantly less of it.
I compare it to being in a car accident. There's so much adrenaline rushing through you that you remember being in the accident but you don't remember any of the details.
What I learned from Lennon was something that did stay with me my whole career, which is to be very straightforward. I actually love talking about taking pictures, and I think that helps everyone.