When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
To all of us who have been charged, we all agree that we don't feel like we were doing things that we weren't supposed to, because we were told to do them. We think everything was justified, because we were instructed to do this and to do that.