Emotionality is really easy for me. My father always said that Fondas can cry at a good steak.
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
I was 48-years old before anybody talked me into it for medicinal purposes, instead of some of these drugs that they give you that will lead you to heart surgery and things of that nature.