They will come to learn in the end, at their own expense, that it is better to endure competition for rich customers than to be invested with monopoly over impoverished customers.
Fundamentally, American society is composed of individuals who don't go out of their way to do each other favours.
No one knows exactly where thought comes from, but it can be said that thought comes from the same place as whatever it is that beats our heart... it comes from being alive.