I don't really care if people get upset. I think I'm doing my job if people get upset; I want them to think! We all want them to think, hopefully.
It wasn't until the movie came out that it all changed for us. Some people say it was the start of Ten Years After, but in another way, it was the beginning of the end.
Every once in a while, when the audience is expecting to see one thing, you have to show them something else.