If you're going to play at all, you're out to win. Baseball, board games, playing Jeopardy, I hate to lose.
It's definitely a thing to be sitting there, getting a pedicure, and you look over and someone is reading an article about an aspect of your life that you know is not true. It's weird, it's uncomfortable, but I don't see it changing anytime soon, so I should figure a way to laugh through it.