When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
I want to tell you ladies and gentlemen, the actions that we took were not always easy. The actions that we took were not always popular. But when you get yourself in public office, you must lead, you must do what's necessary.
This is what I am. I have periods of enormous self-destructive depression, where I go completely off my trolley and lose all sight of reality and reason.