I think for new artists the hardest thing is putting the face with a name. People maybe heard our song on the radio or something but until they get several impressions of who you are - from whatever it is, whether TV or a live show, I feel like they don't quite connect the dots.
Manchester City have been in the doldrums for a while, they came up and went straight back down again.
It was all recorded and mixed and there's more continuity in it more direction.