Let's face it - think of Africa, and the first images that come to mind are of war, poverty, famine and flies. How many of us really know anything at all about the truly great ancient African civilizations, which in their day, were just as splendid and glorious as any on the face of the earth?
Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.