I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
2012 was the year I saw Twitter as a negative. More people need to realise that not everything they read is true and that Internet trolls are a real problem.