Well, everybody faces the fact there really aren't many records stores around to just go and browse. Maybe browse online, yet that tactile feel of flipping through a stack of vinyl remains one of life's simple pleasures.
I think most people played both variants and regular games. It was a period when variants were very popular and there were a lot more variants being played at that time. Every week practically, it seemed someone would publish a new variant in a zine.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.