As an actor, you can steer a scene in another direction by playing it a little differently. And honestly? I like being an actor, and I want to keep having a career.
If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.
I called my business manager in California and said, 'Sell all of my stock' - what little of it I had - and it's the only smart financial move I ever made.