Feminism is sort of like God. Many people profess to believe in it, but no one seems to be able to define it to everyone's satisfaction.
I know people are pretty well embarrassed just at the mention of colon cancer. Sticking a tube in you to find out what's wrong is not a nice thing. But I can tell them, a 30- or 40-minute test is worth it. We have to make them feel more comfortable about getting screened.